PK4 Media has been named a finalist by Digiday Video Awards in the "Best Video Ad Tech Innovation" category.
PK4 was selected for introducing TruEngage, the first customizable technology that creates interactive overlays on top of video pre-roll ads. PK4 is being recognized for the success of its TruEngage KitchenAid Mini-Mixer campaign. The campaign resulted in a 468% increase in brand lift for purchase intent measured by Nielsen.
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