"Organizations should definitely align their content delivery priorities to reach their target audiences not only on desktop, but also on mobile and tablet devices. Marketers need to be cognizant of which platforms their audience uses to interact with their content. Aligning the content strategy to ensure they are connecting with their target audience in an appropriate manner is very important. Many technologies silo content delivery to specific platforms, however, audiences typically jump between multiple devices and screens. Using a true cross-platform technology that can optimize delivery to the best performing placements will be a more efficient and cost-effective way to reach the target audience no matter what device they are using.
Read MorePK4 Media Announces XPS Direct For Private Beta
/New Platform Simplifies The Media Buying Process, Providing Advertisers a Self-Service Portal To Purchase Audience-Segmented Premium Inventory
Los Angeles, CA – October 27, 2014 – PK4 Media, a performance-based digital media company, today announced their newest product, XPS Direct, is in private beta. XPS Direct is a new programmatic direct web application with streamlined access to audience-segmented premium inventory. The application simplifies the media buying process with an easy-to-use, self-service web application that allows users to build target audience profiles and run display and video advertising campaigns through XPS™, PK4 Media’s proprietary cross-platform technology solution.
Read MorePK4 Media is Ranked #11 on the 2014 Best Places to Work in Los Angeles List by Los Angeles Business Journal and Best Companies Group – Small Business Category→
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PK4 Media is a digital media company in the advertising technology industry with a platform that maximizes the value gen- erated by video views across online, tablet and mobile devices. The company delivers highly targeted digital advertising through its cross-platform technology, patent-pending video technology plat- form, premium content video library, data tracking engine and a digital ad dis- tribution network of more than 4,000 hand-selected websites. Employees at PK4 enjoy the large, open office with pool table and bar, and appreciate the compa- ny will pay for relevant industry training, education and networking events. The team trips, company lunches, happy hours and Equinox gym subsidy are among the other perks.
Read MorePK4 Media Lands The 386th Spot On The Inc. 500 With Three-Year Revenue Growth Of 1,212%
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Momentum Continues with Expansion and Attainment of Business Goals
Los Angeles, CA – August 27, 2014 – PK4 Media, a performance-based digital media company, today announced it is ranked number 386 on the 33rdannual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs.
Read MorePK4 Media is Ranked #386 on the 2014 Inc. 500→
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Provides digital advertising through its proprietary Demand-Side Platform, programmatic interface and customized management services.
Read MoreInc. Revenue Survey: MediaMath Topped $310M In 2013, DataXu $118M→
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Startups built on programmatic technologies are among the fastest-growing companies in the United States, as reported Monday in Inc. Magazine's annual 500/5000 revenue survey.
Read MorePK4 Media Is The 11th Best Place To Work In Los Angeles In The Small Business Category In 2014
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Los Angeles, CA – August 19, 2014 – PK4 Media, a performance-based digital media company, is number 11 in the small business category on the Best Places to Work in Los Angeles list, unveiled today at the Los Angeles Business Journal awards luncheon. Now in its eighth year, the annual survey and awards program was designed by the Los Angeles Business Journal and the Best Companies Group to identify, recognize and honor the best employers in Los Angeles, benefiting the economy, workforce and businesses. The list is made up of 100 companies and the rankings will be published in the August 25, 2014 issue of the Los Angeles Business Journal.
Read More15 Things Startup Founders Must Master→
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"When entrepreneurs evaluate the potential trajectory of their company, the ultimate exit strategy is often one of these three things: go IPO; get acquired; or go bankrupt. Because they are scared of the possibility of going bankrupt, many work with that thought in the back of their mind, which will ultimately lead to the collapse of the company. The best chance for success is the simple decision to put your head down and focus on building a business. The end game will eventually arrive.
Read MorePK4’s new ad tech eases online placement→
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Buying ads in magazines and newspapers, and, more recently, on websites had been a labor-intensive business, with teams of media buyers exchanging proposals and spreadsheets with publishers.
But as the digital ad market has boomed, what had been a business of relationships has shifted to one of algorithms, with big data replacing the big Rolodex.
Read MorePK4 Media Acquires Prosperio→
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Ad tech company PK4 Media has acquired Prosperio, a developer of direct platforms for display and video ads.
Financial details were not disclosed. Prosperio will move from its Santa Monica location to PK4’s El Segundo office.
Read MorePK4 Media Buys Prosperio→
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El Segundo-based PK4 Media, which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio, a developer of a programmatic direct platform for the display and video ad market. Financial terms of the merger were not disclosed. PK4 Media said it has acquired Prosperio's programmatic direct platform, and will make that platform available later this year. PK4 Media said that the platform will provide a self-service solution for help marketers plan and run digital advertising campaigns. Prosperio was part of LaunchpadLA.
Read MorePK4 Media Continues To Improve Digital Media Buying With The Acquisition Of Prosperio’s Programmatic Direct Platform
/Los Angeles, CA – July 22, 2014 – PK4 Media, a performance-based digital media company, today announced it has acquired Prosperio’s programmatic direct platform to further simplify the media buying process for display and video creative across all platforms. The merger will provide digital ad buyers, including agency trading desks, with a self-service portal to buy premium inventory directly from publishers via PK4 Media’s cross-platform technology, XPS™. Programmatic direct clients will enjoy the same high-level transparency, brand safety, and viewablilty provided by the publishers on XPS™.
Read MorePK4 Media is Ranked one of the 10 fastest growing minority-owned businesses in LA in 2014 by Los Angeles Business Journal
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The Los Angeles Business Journal composes a list of the largest minority-owned businesses in Los Angeles County.
Read MorePK4 Media is Ranked #28 on the 2014 Los Angeles Business Journal 100 Fastest Growing Private Companies List
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Provides Digital Media Service.
Read MorePK4 Media is Ranked #73 on 2014 Los Angeles Business Journal Minority-Owned Businesses List
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The Los Angeles Business Journal composes a list of the largest minority-owned businesses in Los Angeles County.
Read MorePK4 Media Expands Sales Team, Continues Growth
/Carol Terakawa Joins PK4 Media As Senior Vice President of Sales
Los Angeles, CA – April 1, 2014 – PK4 Media, a performance-based digital media company, today announced that Carol Terakawa joined as Senior Vice President of Sales. Based out of the company’s Los Angeles office, Carol will continue to build and oversee a top-performing sales team, develop key accounts nationwide, and work alongside the media and technology teams to continue growing the company.
Read MoreTom Alexander – Founder and CEO of PK4 Media→
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Tom Alexander is founder and chief executive officer of PK4 Media located in El Segundo, CA. He has applied his ten years of experience in digital advertising to develop a mutually beneficial platform for advertisers, publishers and content creators. Tom began his career in sales leadership positions with ad network companies including BlueLithium (acquired by Yahoo! in 2007), ValueClick and Dedicated Media, where he gained a keen understanding of the digital advertising industry and the voids present in the marketplace. In 2009, he founded digital media solutions company PK4 Media and has grown the organization without any outside investment to date. Originally from Silicon Valley, Tom graduated with a Bachelor of Arts in Economics from the University of California San Diego. He is an active board member of thinkLA, an advertising trade association.
Read MoreFunding Your Business on Your Own? Learn From These 7 Entrepreneurs→
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“One of the biggest lessons I learned was that any company will cost approximately 20 percent more time and money than originally planned. There are always issues that arise that cannot be calculated from the beginning, such as slow vendors, extra cost and time to build the technology.”
Read MorePK4 Media is #38 on Forbes America's Most Promising Companies List→
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Delivers digital ads across a publishing network that includes 218 million people. Clients include McDonald’s, Procter & Gamble, Ford and Verizon and AT&T. The company also runs a video advertising platform that includes premade advertising content. Has not accepted any outside funding.
Read MorePK4 Media Earns 38th Spot On Forbes America’s Most Promising Companies List
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It Is Positioned For Continued Strategic, Aggressive Growth in 2014
Los Angeles, CA – January 28, 2014 – PK4 Media, a performance-based digital media company, today announced it has been recognized by Forbes Magazine as one of America’s Most Promising Companies. Out of 100 privately-held, high-growth companies, PK4 Media has earned the 38th ranking on the list that is published online and in print in the February 10, 2014 issue.
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