Display Format Provides Maximum Brand Exposure and Simple Execution
Los Angeles, CA – January 27, 2015 – PK4 Media, a performance-based digital media company, today introduced a rotational wallpaper display format, a new method for advertisers to expand their brand messaging to their target audience. This high impact placement solution also benefits publishers by providing their readers with relevant and timely advertisements. PK4 Media’s propriety technology, XPS™, delivers the wallpaper through seamless technology integration. The creative can easily be changed multiple times per day and the campaign can include frequency capping to avoid creative fatigue and achieve campaign results. Available now with premium publishers in a variety of verticals, demographics, language, and audience profiles, rotational wallpaper consists of clickable webpage skins targeted to a single user. Rotational wallpaper can be behaviorally targeted and combined with 100% SOV for a specific segment to create an even larger impact and generate maximum brand equity.
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