PK4 Media Takes On Video Ad Optimization→
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Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms. According to the startup--which is led by Tom Alexander--its new XPS technology helps to both serve up advertisements and optimize delivery of video ads based on site, day, geo, device, and other factors. The company said its clients include such companies as Amazon, Amgen, AT&T, NBCUniversal, and Procter & Gamble. Alexander previously served at such companies as Dedicated Media, Clickshift, and ValueClick.
Read MorePK4 Media Launches Cross-Platform Technology Solution
/One System Controls All For Efficient Digital Media Buying of Display and Video Advertising Across Online, Mobile and Tablet Devices
Los Angeles, CA – November 5, 2013 – PK4 Media, a performance-based digital media company, today announced the launch of XPS™, their proprietary cross-platform technology solution that effortlessly deploys and optimizes display and video creative across online, mobile and tablet distribution platforms. XPS efficiently analyzes targeting data, while effectively optimizing campaigns across any screen to find the most relevant users to engage with the advertiser’s brand.
Read MoreMarching Penguin And PK4 Media Team Up To Win First Ever West Coast Storycode Hackathon
/Los Angeles, CA – August 26, 2013 – Marching Penguin, the first advertising agency dedicated to online video production and distribution, and PK4 Media, a digital media solutions company, joined forces to win the first-ever LA Storycode Hackathon held at Createasphere’s TransVergence Summit in Hollywood on August 7-8, 2013. The team’s hack was built around a mock dating insurance company called HeartBreak Dating Insurance.
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