How to Monetize Your Videos...Without YouTube

How to Monetize Your Videos...Without YouTube

Tom Alexander, CEO of PK4 Media, believes uploading videos to YouTube leaves money on the table.

“There are many more ways to monetize your video content,” said Alexander, who oversees a team of 10 at PK4 Media. “Great content with an engaged audience is very valuable to advertisers. Our job is to make sure content providers maximize their earning potential by driving traffic to their site, and monetizing their video content.”

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Moves could give online marketers more options

Moves could give online marketers more options

First, PK4 Media, a premium ad network and publishing company, is acquiring JSFOUR, a media tech company; the two have been working together to create the Bishop Video Platform. That platform helps publishers control the costs of online video and also connecting publishers with advertisers directly. Basically, it means publishers control more of their product.

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