PK4 Media, a cross-platform technology company, announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human Whitelist™. The Human Whitelist allows PK4 Media to proactively target ads to only verified humans, eliminating bot traffic and improving campaign performance.
Read MoreCynopsisDigital Newsletter: Advertising + Ad Platforms→
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Cross-platform tech firm PK4 Media is partnering with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human Whitelist. The Human Whitelist allows PK4 Media to proactively target ads to only verified people, eliminating bot traffic and improving campaign performance, said PK4 CEO Tom Alexander, noting, “Bot traffic and ad fraud are concerns for many of our brand and agency partners.”
Read MoreNews Bits: PK4 Media Partners With Are You A Human; SapientNitro Partners With Adaptly For Social Ad Technology; More→
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PK4 Media, a cross-platform technology company, today announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human Whitelist™. The Human Whitelist allows PK4 Media to proactively target ads to only verified humans, eliminating bot traffic and improving campaign performance.
Read More11 Best Business Travel Hacks→
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"TSA Pre✓® is the best membership for the constant business traveler. Once you’ve been approved, there is no need to remove your shoes or take your laptop out of your bag in the airport security line. Having a separate line for ‘expert’ travelers is really efficient.
Read MoreCynopsisDigital Newsletter: Advertising + Ad Platforms→
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Technology and digital company PK4 Media released new programmatic platform XPS Direct. “Our new programmatic technology gives advertisers a way to build audience profiles and launch display and video campaigns cross-platform,” PK4 Media CEO and Founder Tom Alexander said. PK4’s clients include companies such as Amazon, Amgen, AT&T, Ford, NBCUniversal, and Procter & Gamble.
Read MoreThe Digital Dispatch→
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PK4 Media announced the availability of an interactive method for consumers to engage with brands before being allowed to skip a pre-roll advertisement or view video content. - See more at: http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2015/jan/the-digital-dispatch-digital-pulp-openx-and-wizeline/#sthash.qZYr4IRB.dpuf
Read MoreForbes Top 100 Most Promising Companies Includes Several From Ad Tech→
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When it comes to America’s most promising companies, the ad tech landscape is not being overlooked.
A handful of programmatic ad companies were included in Forbes’ recent list of the 100 most promising companies in America. It’s the fourth annual ranking, which requires the companies to be privately held and generate under $300 million in annual revenue.
Read MoreYou Can Drag This Ad in Zero Seconds→
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PK4 Media has given pre-roll video marketers another shot at prospective customers by allowing them to substitute the “Skip Ad” option with “Drag Ad.”
The company's solution presents viewers with the option to click and drag the branded message to another spot on their player for viewing after their selected content is played. Current options require viewers to watch an ad for 15 seconds before seeing their content or skipping the ad altogether.
Read MoreSpeaker Spotlight: Align delivery to appropriate channels→
/"Organizations should definitely align their content delivery priorities to reach their target audiences not only on desktop, but also on mobile and tablet devices. Marketers need to be cognizant of which platforms their audience uses to interact with their content. Aligning the content strategy to ensure they are connecting with their target audience in an appropriate manner is very important. Many technologies silo content delivery to specific platforms, however, audiences typically jump between multiple devices and screens. Using a true cross-platform technology that can optimize delivery to the best performing placements will be a more efficient and cost-effective way to reach the target audience no matter what device they are using.
Read MoreInc. Revenue Survey: MediaMath Topped $310M In 2013, DataXu $118M→
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Startups built on programmatic technologies are among the fastest-growing companies in the United States, as reported Monday in Inc. Magazine's annual 500/5000 revenue survey.
Read More15 Things Startup Founders Must Master→
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"When entrepreneurs evaluate the potential trajectory of their company, the ultimate exit strategy is often one of these three things: go IPO; get acquired; or go bankrupt. Because they are scared of the possibility of going bankrupt, many work with that thought in the back of their mind, which will ultimately lead to the collapse of the company. The best chance for success is the simple decision to put your head down and focus on building a business. The end game will eventually arrive.
Read MorePK4’s new ad tech eases online placement→
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Buying ads in magazines and newspapers, and, more recently, on websites had been a labor-intensive business, with teams of media buyers exchanging proposals and spreadsheets with publishers.
But as the digital ad market has boomed, what had been a business of relationships has shifted to one of algorithms, with big data replacing the big Rolodex.
Read MorePK4 Media Acquires Prosperio→
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Ad tech company PK4 Media has acquired Prosperio, a developer of direct platforms for display and video ads.
Financial details were not disclosed. Prosperio will move from its Santa Monica location to PK4’s El Segundo office.
Read MorePK4 Media Buys Prosperio→
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El Segundo-based PK4 Media, which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio, a developer of a programmatic direct platform for the display and video ad market. Financial terms of the merger were not disclosed. PK4 Media said it has acquired Prosperio's programmatic direct platform, and will make that platform available later this year. PK4 Media said that the platform will provide a self-service solution for help marketers plan and run digital advertising campaigns. Prosperio was part of LaunchpadLA.
Read MoreTom Alexander – Founder and CEO of PK4 Media→
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Tom Alexander is founder and chief executive officer of PK4 Media located in El Segundo, CA. He has applied his ten years of experience in digital advertising to develop a mutually beneficial platform for advertisers, publishers and content creators. Tom began his career in sales leadership positions with ad network companies including BlueLithium (acquired by Yahoo! in 2007), ValueClick and Dedicated Media, where he gained a keen understanding of the digital advertising industry and the voids present in the marketplace. In 2009, he founded digital media solutions company PK4 Media and has grown the organization without any outside investment to date. Originally from Silicon Valley, Tom graduated with a Bachelor of Arts in Economics from the University of California San Diego. He is an active board member of thinkLA, an advertising trade association.
Read MoreFunding Your Business on Your Own? Learn From These 7 Entrepreneurs→
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“One of the biggest lessons I learned was that any company will cost approximately 20 percent more time and money than originally planned. There are always issues that arise that cannot be calculated from the beginning, such as slow vendors, extra cost and time to build the technology.”
Read MorePK4 Media is #38 on Forbes America's Most Promising Companies List→
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Delivers digital ads across a publishing network that includes 218 million people. Clients include McDonald’s, Procter & Gamble, Ford and Verizon and AT&T. The company also runs a video advertising platform that includes premade advertising content. Has not accepted any outside funding.
Read MoreBootstrapping: 3 Ways to Keep Your Feet Out of the Mud→
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When you read about a young CEO selling his start-up company for millions, entrepreneurship seems so glamorous. What people don’t know is that being an entrepreneur can be a pretty difficult lifestyle and it requires focus and dedication to lead a company to a successful exit.
Read MorePK4 Media Takes On Video Ad Optimization→
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Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms. According to the startup--which is led by Tom Alexander--its new XPS technology helps to both serve up advertisements and optimize delivery of video ads based on site, day, geo, device, and other factors. The company said its clients include such companies as Amazon, Amgen, AT&T, NBCUniversal, and Procter & Gamble. Alexander previously served at such companies as Dedicated Media, Clickshift, and ValueClick.
Read MoreControl of Content Is Where It’s At With PK4 Media→
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PK4 Media’s platform maximizes the value generated by online video views. It delivers targeted video ads and content to websites with its patent-pending video tech platform (free ad-supported video player, premium content library and digital ad/content distribution network).
What makes PK4 different is that it’s built around meeting the distinct needs of brands, publishers AND content creators. Through the library and a rev share between publishers and content partners, they’ve made premium content the star in its platform. And it works – average .84% CTR on its video ad campaigns – much higher than the industry average.
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