I launched PK4 Media eight years ago as the advertising industries first Omni-Channel media company.  Having worked in the industry for many years, I saw pain points and opportunities to solve them.

After several years, we became a multimillion dollar business. Our proprietary XPS technology was serving, monitoring and collecting data on ads across all platforms.  This was when everyone was focused on migrating from websites to mobile content.  We knew that the ability to provide a seamless customer journey across all platforms was the future.

I was not seeking an exit but had regularly received offers through the years of up to $30+ million to buy PK4 Media.  After some deliberation, I turned down those offers.

Back in 2012, my digital advertising company PK4 Media had several clients.  We were bootstrapping and had positive cash flow but I was ready to take it to the next level.

In the rapidly evolving digital advertising landscape, new ideas and cutting-edge technology are what separate those who succeed and those who fail.

There were two instances, where our technology was nearly stolen -- once by a Fortune 500 company and once from my own protégé.  Here is how it happened, how we prevented it from happening, and what we learned about how to protect our intellectual property.

Tesla and SpaceX CEO Elon Musk said it best: “If humans are to survive, we must merge with machines.”

As a long-time CEO in the rapidly evolving digital advertising community, what I am about to say may be seen as sacrilegious by some of my contemporaries: Advertisers need to spend less budget on programmatic.

This is not a war on programmatic, it is a necessary and nuanced evolution to avoid certain pitfalls.

Tesla and SpaceX CEO Elon Musk summed it up best when he said, "If humans are to survive, we must merge with machines." What I am about to say may be seen by some of my contemporaries as sacrilegious. But advertisers need to spend less of their budget on programmatic as we know it. This is not a war on programmatic. It is a necessary and nuanced evolution to avoid certain pitfalls. 

Completion rate is often considered the reigning king of success metrics for video content, but it’s not always the only—or best—way to measure campaign effectiveness. Tom Alexander, founder and CEO of video advertising platform PK4 Media, spoke with eMarketer’s Sean Creamer about why the best metric for measuring success depends on the channel.

Issues such as technology, globalization and diversity are on the minds of many American workers, but they represent opportunities for growth and success. This article explains why America's best days still lie ahead

As the CMO role has changed from brand ambassador to revenue generator, the ability to show ROI on digital advertising campaigns has become critical. In a rapidly changing landscape, brand lift has become a reliable and important measuring tool, as it relies on human feedback and avoids fraud.

President Ronald Reagan once famously said about the Soviet Union, “Trust but verify.” While digital advertising is not as much of an existential threat as the Cold War was, the principle of verification very much applies.

Since bots don’t buy products or services, brands looking to increase revenue through digital advertising campaigns must demand transparency and understand how campaigns are measured.

Whether you live an environmentally-conscious green lifestyle or just like green in your pocket, there are myriad of reasons why business leaders must act swiftly in support of the Paris Climate Accord.

Recently, the U.S. Conference of Mayors became the latest political group to pledge support for the Accord independent of the federal government. American big businesses have also come out in full force. Apple, Google, HP, JP Morgan and many other large companies took out full page ads in the New York times and Wall Street Journal urging the president to reconsider withdrawal from the Accord for business reasons that included strengthening competitiveness, creating job growth and reducing risks that come with an unstable and erratic climate.

Fresh off his fifth NBA Finals loss, LeBron James is still by far the best player in the NBA today, but Michael Jordan is widely considered the best player of all-time. This distinction is not only because Jordan has more titles, it is the way in which he won them and it correlates to an entrepreneur’s decision on whether to self-fund or seek outside investment.