"When entrepreneurs evaluate the potential trajectory of their company, the ultimate exit strategy is often one of these three things: go IPO; get acquired; or go bankrupt. Because they are scared of the possibility of going bankrupt, many work with that thought in the back of their mind, which will ultimately lead to the collapse of the company. The best chance for success is the simple decision to put your head down and focus on building a business. The end game will eventually arrive.
Read MorePK4’s new ad tech eases online placement→
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Buying ads in magazines and newspapers, and, more recently, on websites had been a labor-intensive business, with teams of media buyers exchanging proposals and spreadsheets with publishers.
But as the digital ad market has boomed, what had been a business of relationships has shifted to one of algorithms, with big data replacing the big Rolodex.
Read MorePK4 Media Acquires Prosperio→
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Ad tech company PK4 Media has acquired Prosperio, a developer of direct platforms for display and video ads.
Financial details were not disclosed. Prosperio will move from its Santa Monica location to PK4’s El Segundo office.
Read MorePK4 Media Buys Prosperio→
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El Segundo-based PK4 Media, which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio, a developer of a programmatic direct platform for the display and video ad market. Financial terms of the merger were not disclosed. PK4 Media said it has acquired Prosperio's programmatic direct platform, and will make that platform available later this year. PK4 Media said that the platform will provide a self-service solution for help marketers plan and run digital advertising campaigns. Prosperio was part of LaunchpadLA.
Read MorePK4 Media Continues To Improve Digital Media Buying With The Acquisition Of Prosperio’s Programmatic Direct Platform
/Los Angeles, CA – July 22, 2014 – PK4 Media, a performance-based digital media company, today announced it has acquired Prosperio’s programmatic direct platform to further simplify the media buying process for display and video creative across all platforms. The merger will provide digital ad buyers, including agency trading desks, with a self-service portal to buy premium inventory directly from publishers via PK4 Media’s cross-platform technology, XPS™. Programmatic direct clients will enjoy the same high-level transparency, brand safety, and viewablilty provided by the publishers on XPS™.
Read MorePK4 Media is Ranked one of the 10 fastest growing minority-owned businesses in LA in 2014 by Los Angeles Business Journal
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The Los Angeles Business Journal composes a list of the largest minority-owned businesses in Los Angeles County.
Read MorePK4 Media is Ranked #28 on the 2014 Los Angeles Business Journal 100 Fastest Growing Private Companies List
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Provides Digital Media Service.
Read MorePK4 Media is Ranked #73 on 2014 Los Angeles Business Journal Minority-Owned Businesses List
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The Los Angeles Business Journal composes a list of the largest minority-owned businesses in Los Angeles County.
Read MorePK4 Media Expands Sales Team, Continues Growth
/Carol Terakawa Joins PK4 Media As Senior Vice President of Sales
Los Angeles, CA – April 1, 2014 – PK4 Media, a performance-based digital media company, today announced that Carol Terakawa joined as Senior Vice President of Sales. Based out of the company’s Los Angeles office, Carol will continue to build and oversee a top-performing sales team, develop key accounts nationwide, and work alongside the media and technology teams to continue growing the company.
Read MoreTom Alexander – Founder and CEO of PK4 Media→
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Tom Alexander is founder and chief executive officer of PK4 Media located in El Segundo, CA. He has applied his ten years of experience in digital advertising to develop a mutually beneficial platform for advertisers, publishers and content creators. Tom began his career in sales leadership positions with ad network companies including BlueLithium (acquired by Yahoo! in 2007), ValueClick and Dedicated Media, where he gained a keen understanding of the digital advertising industry and the voids present in the marketplace. In 2009, he founded digital media solutions company PK4 Media and has grown the organization without any outside investment to date. Originally from Silicon Valley, Tom graduated with a Bachelor of Arts in Economics from the University of California San Diego. He is an active board member of thinkLA, an advertising trade association.
Read MoreFunding Your Business on Your Own? Learn From These 7 Entrepreneurs→
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“One of the biggest lessons I learned was that any company will cost approximately 20 percent more time and money than originally planned. There are always issues that arise that cannot be calculated from the beginning, such as slow vendors, extra cost and time to build the technology.”
Read MorePK4 Media is #38 on Forbes America's Most Promising Companies List→
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Delivers digital ads across a publishing network that includes 218 million people. Clients include McDonald’s, Procter & Gamble, Ford and Verizon and AT&T. The company also runs a video advertising platform that includes premade advertising content. Has not accepted any outside funding.
Read MorePK4 Media Earns 38th Spot On Forbes America’s Most Promising Companies List
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It Is Positioned For Continued Strategic, Aggressive Growth in 2014
Los Angeles, CA – January 28, 2014 – PK4 Media, a performance-based digital media company, today announced it has been recognized by Forbes Magazine as one of America’s Most Promising Companies. Out of 100 privately-held, high-growth companies, PK4 Media has earned the 38th ranking on the list that is published online and in print in the February 10, 2014 issue.
Read MoreBootstrapping: 3 Ways to Keep Your Feet Out of the Mud→
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When you read about a young CEO selling his start-up company for millions, entrepreneurship seems so glamorous. What people don’t know is that being an entrepreneur can be a pretty difficult lifestyle and it requires focus and dedication to lead a company to a successful exit.
Read MorePK4 Media Takes On Video Ad Optimization→
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Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms. According to the startup--which is led by Tom Alexander--its new XPS technology helps to both serve up advertisements and optimize delivery of video ads based on site, day, geo, device, and other factors. The company said its clients include such companies as Amazon, Amgen, AT&T, NBCUniversal, and Procter & Gamble. Alexander previously served at such companies as Dedicated Media, Clickshift, and ValueClick.
Read MorePK4 Media Launches Cross-Platform Technology Solution
/One System Controls All For Efficient Digital Media Buying of Display and Video Advertising Across Online, Mobile and Tablet Devices
Los Angeles, CA – November 5, 2013 – PK4 Media, a performance-based digital media company, today announced the launch of XPS™, their proprietary cross-platform technology solution that effortlessly deploys and optimizes display and video creative across online, mobile and tablet distribution platforms. XPS efficiently analyzes targeting data, while effectively optimizing campaigns across any screen to find the most relevant users to engage with the advertiser’s brand.
Read MoreMarching Penguin And PK4 Media Team Up To Win First Ever West Coast Storycode Hackathon
/Los Angeles, CA – August 26, 2013 – Marching Penguin, the first advertising agency dedicated to online video production and distribution, and PK4 Media, a digital media solutions company, joined forces to win the first-ever LA Storycode Hackathon held at Createasphere’s TransVergence Summit in Hollywood on August 7-8, 2013. The team’s hack was built around a mock dating insurance company called HeartBreak Dating Insurance.
Read MoreControl of Content Is Where It’s At With PK4 Media→
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PK4 Media’s platform maximizes the value generated by online video views. It delivers targeted video ads and content to websites with its patent-pending video tech platform (free ad-supported video player, premium content library and digital ad/content distribution network).
What makes PK4 different is that it’s built around meeting the distinct needs of brands, publishers AND content creators. Through the library and a rev share between publishers and content partners, they’ve made premium content the star in its platform. And it works – average .84% CTR on its video ad campaigns – much higher than the industry average.
Read MorePK4 Media Signs Video News Service Newsy As New Content Partner In The Bishop™ Video Platform
/Los Angeles, CA – October 11, 2012 – Recognizing the critical importance of quality content to the success of video advertising, PK4 Media announces a deal to bring more content to its Bishop™ Video Platform. Video news service Newsy is PK4 Media’s newest content partner, now feeding an average of 200 news videos per week to the Bishop content library. Newsy is a video news service that allows users to compare news sources from around the world to see how a story unfolds.
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