How omnichannel marketing makes siloed advertising channels a thing of the past→

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How omnichannel marketing makes siloed advertising channels a thing of the past

The modern marketer’s greatest challenge is using emerging media to lift metrics across multiple platforms. For every opportunity presented by new media channels, marketers must overcome internal resistance and logistical challenges to transition away from traditional platforms.

Digital media constitutes one of the fastest-growing segments of advertising, making it a must for any campaign. Brands must aim to integrate desktop, mobile, tablets, and even television — not to mention leverage technologies that will cross-perform seamlessly for end users.

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Omnichannel Marketing: The Solution as Diverse as Consumers’ Habits→

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Omnichannel Marketing: The Solution as Diverse as Consumers’ Habits

Omnichannel marketing presents consumers with one clear, unified message across all platforms. Whether your client’s target consumer is on her phone, her laptop, or her couch with the TV in front of her, an omnichannel campaign will reach her. The idea is that each platform provides lift to the others, increasing user engagement, brand awareness and, of course, sales.

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PK4 Media Lands On Inc. Magazine’s 35th Annual List Of America’s Fastest-Growing Private Companies—The Inc. 5000

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PK4 Media Lands On Inc. Magazine’s 35th Annual List Of America’s Fastest-Growing Private Companies—The Inc. 5000

For the 3rd Consecutive Year, PK4 Media Appears on the Inc. 5000 list, Ranking No. 2,859 with Three-Year Sales Growth of 121%

Los Angeles, CA – August 17, 2016 – PK4 Media, the industry’s first omni-channel media company, today announced it is ranked number 2,859 on the 35th Annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small businesses.

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PK4 Media Announces First Omni-Channel Media Solution

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Media Company Is First To Launch Omni-Channel Capabilities For Advertisers

Los Angeles, CA – July 21, 2016 – PK4 Media, a technology-driven media company, has announced its launch of the advertising industry’s first Omni-Channel media solution. This is the first time brand advertisers are able to combine and seamlessly optimize their campaigns across Desktop, Mobile, Tablet, ConnectedTV (CTV), Video-On-Demand (VOD), In-Mall, In-Theater, and Digital-Out-of-Home (DOOH). This holistic approach to advertising channels allows brands to reach their target audiences across all forms of media grounded through PK4 Media’s proprietary XPS technology solution.

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Ranked #15 on 2015 Best Places to Work in Los Angeles List by Los Angeles Business Journal and Best Companies Group – Small Business Category→

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Ranked #15 on 2015 Best Places to Work in Los Angeles List by Los Angeles Business Journal and Best Companies Group – Small Business Category

Headquartered in Los Angeles, PK4 Media is a cross-platform technology company. The company delivers and optimizes highly targeted digital advertising across desktop, mobile and tablet devices through its proprietary DemandSide Platform (DSP), video syndication platform, and self-service programmatic interface. Employees at PK4 enjoy the large, open office with pool table and chessboard, and appreciate the company will pay for relevant industry training, education and networking events. The team trips, fully stocked pantry, catered breakfasts, flexible time off and Equinox gym subsidy are among the other perks.

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PK4 Media is the 15th Best Place to Work in the Small Business Category in 2015

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PK4 Media is the 15th Best Place to Work in the Small Business Category in 2015

Honor Bestowed for the Second Year in a Row by the Los Angeles Business Journal and Best Companies Group

Los Angeles, CA – August 19, 2015 – PK4 Media, a cross-platform technology company, is number 15 in the small business category on the Best Places to Work in Los Angeles list, unveiled today at the Los Angeles Business Journal awards luncheon. This is the second year in a row the company appears on the list.

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Inc. Mag’s Revenue Survey: Ad Tech And Marketing Firms Make The Cut→

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Inc. Mag’s Revenue Survey: Ad Tech And Marketing Firms Make The Cut

A number of ad tech vets made Inc. Magazine’s annual 500/5000 revenue survey this month, but there were also some notable new additions and absentees following acquisitions last year.

Inc.’s survey, which was released late last week, features the revenues and employee growth figures of independent companies considered to be among the fastest-growing in the United States.

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PK4 Media Announces Minority Business Enterprise Certification

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PK4 Media Announces Minority Business Enterprise Certification

The Southern California Minority Supplier Development Council Certifies the Company

Los Angeles, CA – June 22, 2015 – PK4 Media, a cross-platform technology company, today announced it holds a Minority Business Enterprise (MBE) certification. The National Minority Supplier Development Council (NMSDC)’s Southern California division has bestowed the MBE certification.

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PK4 Media Announces The Availability Of Site-By-Site Reporting For Ultimate Transparency

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New Client Advertisers Can Access The List of Sites That Their Creative Runs On

Los Angeles, CA – June 2, 2015 – PK4 Media, a cross-platform technology company, today announced the availability of site-by-site reporting, offering new client advertisers transparency and details on exactly which sites their advertising creative runs on. Client advertisers can login to their XPS™ dashboard and access the full list of sites for a campaign, including specific performance metrics for each site. Current PK4 Media clients will have access to site-by-site reporting by third quarter 2015 with the release of system upgrades to the company’s premium Demand-Side Platform (DSP), XPS™.

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PK4 Media Partners with Are You a Human to Ensure Impressions Are Viewed by Real People→

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PK4 Media Partners with Are You a Human to Ensure Impressions Are Viewed by Real People

PK4 Media, a cross-platform technology company, announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human Whitelist™. The Human Whitelist allows PK4 Media to proactively target ads to only verified humans, eliminating bot traffic and improving campaign performance.

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